Mini Line Ltd. is a leading company in the field of consumer electronics, and is engaged in the import and marketing of such appliances from various countries. The company is active primarily in the import of white and brown appliances from Europe, the United State and South Korea.
The company markets the following types of appliances: cooking and baking ovens, cooktops, microwave ovens, Room Air Condition, Refrigerators, freezers, dishwashers, washing machines and dryers, televisions, VCR's and audio systems. These appliances are marketed in exclusive franchise under the following brand names: Samsung, Electrolux , King and Frigidaire.
The company holds 75% of A.L.M. trade 2000 Ltd. which owns a chain of electrical appliance stores across Israel, and a tax free franchise in Ben Gurion International airport.
The company holds 100% share of the Big Box chain, which is a supermarket for electricity and electronic appliances across Israel. The company also holds the e-commerce site P1000.
The company also holds the e-commerce site P1000.